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About us
Brand PHILOSOPHY
Rituals from the Past, Crafted for the Present
Old School Rituals was born from a simple belief - that the wisdom of the past still holds answers for today’s beauty and wellbeing. In a world driven by speed, chemicals, and surface-level fixes, we offer something deeper: rituals. Rituals that were passed down by grandmothers, rooted in nature, perfected over time, and now reborn in their purest form.
Our skincare isn’t built in labs alone - it’s built in memory. Each product is handcrafted using traditional processes and recipes that honour India’s rich heritage of holistic beauty. We source powerful, unprocessed ingredients directly from their places of origin — red sandalwood from the Eastern Ghats, saffron from Kashmir, turmeric from Andhra, and wild honey from the heartlands - because purity cannot be manufactured, it must be preserved.
But we’re not just here to look back. We are reimagining these rituals with modern standards of safety, efficacy, and sustainability. Our formulations are dermatologically tested, free from sulphates, parabens, and cruelty, and designed to be as kind to your skin as they are to the planet.
Old School Rituals is for those who value authenticity over artifice. For those who seek not just results, but connection - with themselves, with nature, and with tradition.
Because we believe beauty is not just what you apply, but what you return to.
Founder's Note
From the desk of Smita Vallurupalli
I grew up watching my grandmother grind red sandalwood on stone, mix turmeric with milk, and treat skincare as sacred time - not a task. It wasn’t about how you looked after; it was about how you felt during. That memory stayed with me long after the world moved to quick fixes and flashy packaging.
With Old School Rituals, I wanted to create a space where time slows down again. Where self-care returns to its soulful, grounding roots. Every product we make carries the essence of what I once saw in my grandmother’s courtyard - trust, purity, and intention.
This brand is my ode to everything old, everything soulful, and everything worth preserving.
Welcome to Old School.
— Smita
Awards And Recognition
Clean Beauty
Pure beauty, pure ingredients. Our clean beauty essentials are crafted with care, ensuring a radiant, conscious glow—nurturing your skin and the planet.
100% Cruelty Free
Indulge in cruelty-free beauty: no animal testing, just ethical excellence for a guilt-free and compassionate skincare and cosmetics experience.
Dermatologically Tested
Experience confidence in every application with our dermatologically tested products—gentle on skin, ensuring safety, and delivering the quality you deserve.
Vegan
Indulge guilt-free in our vegan beauty lineup. Cruelty-free and plant-powered, our products promise a compassionate, ethical beauty experience—purely and proudly vegan.