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The best natural skincare brands in India include Forest Essentials, Kama Ayurveda, Juicy Chemistry, Just Herbs, and Old School Rituals, combining traditional ingredients with modern skincare practices to create products for different skin types and concerns.
Some popular natural skincare brands in India are recognised for their ingredient-focused approach, traditional skincare inspiration, and products designed for different skin types and concerns. These brands combine natural ingredients, herbal extracts, and modern formulation practices to create skincare solutions for hydration, nourishment, cleansing, and overall skin health.
Best Natural Skin Care Brands in India: Quick Comparison
With several natural skincare brands available in India, finding the right one depends on your skin concerns, ingredient preferences, and budget. To help you explore the best natural skin care brands, the table below compares 10 popular skin care brands in India, highlighting their signature products, key specialties, and suitability for different skincare needs.
| Brand | Signature Product | Best For |
| Khadi Natural | Wide Ayurvedic range across skin, hair, body | Budget-friendly, everyday care |
| SoulTree | Advanced Kumkumadi Youthful Radiance Facial Oil | Certified Ayurvedic and organic proof |
| Forest Essentials | Varuna & Samsara serum duo | Luxury, sensorial Ayurveda |
| Old School Rituals | Kumkumadi Saffron Essentials Face Elixir | Ancestral, ritual-based skincare |
| Kama Ayurveda | Kumkumadi Youth-Revitalising Facial Oil | Free-from luxury Ayurveda |
| The Body Shop | Tea Tree range | One-stop variety across categories |
| Just Herbs | Anti Hairfall Shampoo | Modern Ayurveda, herbal actives |
| Juicy Chemistry | 2% Alpha Arbutin + D-Gallic Acid Face Serum | Certified organic, small-batch skincare |
| Vilvah | Milk Drops Brightening Serum | Pregnancy-safe, milk-based skincare |
| Shankara | Kumkumadi Oil | Dosha-matched Ayurvedic routines |
List of Top 10 Natural Skin Care Brands in India
Explore the top 10 natural skin care brands in India, featuring their signature products, key specialties, price ranges, and what makes each brand stand out in the skincare industry.
1. Khadi Natural
Budget shouldn't mean compromise, and Khadi Natural's catalogue is built around that idea. Its shop-by-concern structure covers acne, dandruff, pigmentation, and tanning, letting shoppers pick by problem rather than category.
Founded in 2008, by Gaurav Singh, under parent company Beacon Bio Life Sciences
Price range: Budget-friendly
Also known for: Herbal shampoos, glycerine soaps, sandalwood essential oil
Addresses: Acne, dandruff, pigmentation, tanning
Certifications: KVIC, ISO, WHO, GMP, Ayush-recognised
Best for: Budget-friendly, everyday Ayurvedic care
With exports to over 25 countries and revenue crossing ₹100 crore, Khadi Natural proves that affordable Ayurvedic care can still scale globally.
2. SoulTree
SoulTree pairs Ayurvedic tradition with certification most brands skip. Its Advanced Kumkumadi Youthful Radiance Facial Oil anchors the range, while the Saptarasayana collection is positioned as India's first Ayurvedic adaptogenic skin-longevity ritual.
Founded in 2006 by Vishal Bhandari, acquired by Lotus Herbals in 2020
Price range: Mid-range to premium
Also known for: Advanced Kumkumadi Hydra Radiant Facial Gel, Advanced Kumkumadi Refined Radiance Night Cream
Addresses: Ageing, dullness
Certifications: LEED, BDIH, GMP, COSMOS Natural, COSMOS Organic
Best for: Shoppers who want certified proof behind Ayurvedic claims
As the first Indian brand to offer European-certified natural personal care products, SoulTree brings a level of credibility that few Ayurvedic labels can match.
3. Forest Essentials
Few Ayurvedic brands lean into pure indulgence quite like Forest Essentials. Its Varuna & Samsara serum duo is the newest flagship.
Founded in 2000, by Mira Kulkarni, now fully owned by The Estée Lauder Companies
Price range: Premium, roughly ₹300 to ₹4,000 per product
Also known for: Traditional ubtan cleansers, handcrafted body oils
Addresses: Dullness, uneven glow, ageing
Positioning: Clean, cruelty-free formulations
Best for: A luxury, sensorial Ayurvedic experience
With 97% of users reporting enhanced glow within just 30 minutes in the brand's own in-house testing, Forest Essentials delivers on its promise of indulgent, fast-acting luxury.
4. Old School Rituals
Old School Rituals leads this list for a reason and is regularly named among the best natural skin care brands in India. Its Kumkumadi Saffron Essentials Face Elixir is formulated to illuminate skin and restore radiance, and the Hand-Picked 63-Herb Hair Elixir carries that same philosophy into hair care.
Founded in 2015, by Smita Vallurupalli, independent and homegrown
Price range: Mid-range to premium
Also known as: Almond, Olive & Coco Sun-Protect Mousse; Beets & Sweet Orange Concoction Lip Butter
Addresses: Dullness, uneven tone, hair thinning
Certifications: Dermatologically tested, vegan, cruelty-free, GMP, ISO
Best for: Ritual-based routines built on ancestral Indian ingredients
It took seven years to get this range right, one slow, careful formulation at a time. Today it spans 36+ products built the same way.
5. Kama Ayurveda
Kama Ayurveda's calling card is transparency about what's missing. Its Kumkumadi Youth-Revitalising Facial Oil, infused with 600 saffron flowers, is clinically proven to boost six youth markers.
Founded in 2002, by Vivek Sahni, majority stake acquired by Puig in 2022
Price range: Premium, roughly ₹225 to ₹2,300 per product
Also known for: Bringaras hair care collection, powered by Bhringraj
Addresses: Ageing and fine lines, hair thinning
Certifications: Free from parabens, sulfates, and synthetic fragrances; cruelty-free; made in India
Best for: A clearly stated free-from ingredient policy
Now sold through a standalone UK store and Harrods following its 2022 Puig acquisition, Kama Ayurveda has firmly established itself on the global stage.
6. The Body Shop
The Body Shop earns its spot through sheer range rather than a single hero product, remaining one of the most recognisable names among top beauty product brands in India. Its Tea Tree line has stayed a go-to for blemish-prone skin for years.
Founded in 1976 in the UK by Anita Roddick, launched in India in 2006 under franchise operator Quest Retail, now owned globally by Aurea Group
Price range: Mid-range
Also known for: British Rose range, Vitamin C range, Vitamin E range
Addresses: Blemish-prone skin
Positioning: Long-standing global cruelty-free stance
Best for: One-stop variety across categories
With close to 200 stores across India after nearly two decades in the market, The Body Shop remains a trusted, easily accessible name for everyday beauty needs.
7. Just Herbs
Just Herbs calls its approach Modern Ayurveda. The Anti-Hairfall Shampoo, built on rosemary, amla, and 12 herbs, is where that shows up most clearly.
Co-founded by Arush Chopra, Dr Neena Chopra, and Megha Sabhlok, majority stake acquired by Marico Limited in 2021
Price range: Mid-range to premium
Also known for: 24K Gold & Bakuchiol Deep Nourishing Face Serum, Ultra Moisturising Herbal Cream with Ashwagandha and Neem
Addresses: Hair fall, dryness
Positioning: Modern Ayurveda, herbal actives
Best for: Herbal ingredients in an everyday, modern format
Growing 5x to a ₹100 crore revenue run rate within three years of the Marico acquisition, Just Herbs has shown just how much momentum Modern Ayurveda can generate.
8. Juicy Chemistry
Juicy Chemistry backs its organic claims with COSMOS Organic certification, not just packaging language, earning it a spot among the best organic skin care brands in India. Its 2% Alpha Arbutin + D-Gallic Acid Face Serum is formulated specifically to target hyperpigmentation.
Founded in 2014, by Pritesh and Megha Asher, independent, based in Coimbatore
Price range: Mid-range
Also known for: Hair Growth Oil with Chilli and Rosemary
Addresses: Hyperpigmentation, hair growth
Certifications: COSMOS Organic, dermatologically tested, cruelty-free
Best for: Certified organic, small-batch skincare
Having become India's first certified natural colour cosmetics brand in 2023, Juicy Chemistry continues to set the benchmark for verified organic beauty.
9. Vilvah
Vilvah's entire identity rests on one ingredient most brands ignore: milk. Its Milk Drops Brightening Serum, the bestseller, is formulated to fade dark spots in 4 weeks.
Founded in 2017, in Coimbatore, independent
Price range: Mid-range
Also known for: Better Ageing Serum with bakuchiol, for visibly firmer skin in 28 days
Addresses: Pigmentation, dark spots, early ageing
Certifications: Cruelty-free, dermatologically tested, pregnancy-safe
Best for: Pregnancy-safe, milk-based formulations
What began as a homemade goat milk soap made for the founder's daughter's eczema-prone skin has grown into a brand built entirely around the gentle power of milk.
10. Shankara
Shankara takes a more personalised route, organising its range around Ayurvedic dosha types rather than generic skin type labels. Its Kumkumadi Oil is formulated to illuminate skin with red-gold saffron.
Founded in 2001, inspired by the Art of Living Foundation, launched in India around 2018
Price range: Premium
Also known for: Gheesutra 24K Gold Night Cream
Addresses: Dullness, dryness
Best for: A routine matched to an Ayurvedic dosha
Donating 100% of its net profits to humanitarian causes and named Best Ayurveda Line at the American Spa Awards, Shankara blends purpose with premium Ayurvedic care.
What Makes a Natural Skincare Brand Stand Out?
When comparing natural skincare brands, customers should consider more than just ingredient lists. Factors like formulation quality, transparency, product range, and brand values help determine whether a skincare brand matches their requirements.
Ingredients:
A reliable skincare brand clearly highlights its ingredients and focuses on using natural extracts, botanical actives, herbs, and nourishing oils suitable for different skin needs.
Formulation approach:
Natural skincare products should combine traditional ingredients with modern formulation methods to create safe, effective, and easy-to-use products.
Product range:
Brands offer a variety of products across face care, hair care, body care, and wellness categories make it easier for customers to build complete routines.
Transparency:
Clear information about ingredients, product usage, manufacturing practices, and brand claims helps customers make informed skincare choices.
Certifications where applicable:
Certifications related to organic ingredients, cruelty-free practices, or quality standards can help customers understand a brand's approach and manufacturing process.
Brand philosophy:
A brand's values, ingredient sourcing methods, and approach towards skincare influence customer trust and long-term preference.
Which Natural Skin Care Brands Are Best for Different Skin Concerns?
Each brand in this list leans towards certain skin concerns, so matching your concern to the right brand narrows your choice quickly.
Dry Skin -
Shankara's ghee-based Gheesutra range and Just Herbs' Ultra Moisturising Herbal Cream make these two brands strong picks for dry skin.
Oily and Acne-Prone Skin -
Khadi Natural covers acne through its shop-by-concern range, including neem face washes, and The Body Shop's Tea Tree line remains a popular pick for blemish-prone skin.
Sensitive Skin -
Vilvah's pregnancy-safe, milk-based formulations and Kama Ayurveda's policy of leaving out parabens, sulfates and synthetic fragrances appeal to shoppers with easily irritated skin.
Dull-Looking Skin -
SoulTree, Shankara and Forest Essentials all list dullness as a core concern, with Kumkumadi oils and radiance serums as their hero products.
Pigmentation and Dark Spots -
Juicy Chemistry's Alpha Arbutin serum and Vilvah's Milk Drops Brightening Serum target dark spots, while Khadi Natural covers pigmentation and tanning on a budget.
Signs of Ageing -
Kama Ayurveda, SoulTree and Forest Essentials all address ageing, and Vilvah's Better Ageing Serum offers a mid-range option for early signs.
Old School Rituals offers products for every skin concern above. Its Kumkumadi Saffron Essentials Face Elixir addresses dryness, fine lines, pigmentation and uneven tone, the Hand-Pound Spices Purifying Face Elixir suits acne-prone and sensitive skin, and dedicated collections for oily, dry, dull and ageing skin make it simple to build a complete routine from one brand.
What Are the Common Ingredients Used by Natural Skin Care Brands?
The natural skin care brands in this list differ in price and positioning, yet many share the same core ingredients.
Saffron -
Saffron is the most shared ingredient among these natural skin care brands, anchoring Kumkumadi facial oils from Old School Rituals, SoulTree, Kama Ayurveda and Shankara.
Rose -
Kama Ayurveda and Forest Essentials sell steam-distilled rose water, The Body Shop runs a British Rose range, and Khadi Natural offers a Rose & Honey Care Pack.
Neem -
Valued for its purifying properties, neem appears in Khadi Natural's face washes, Just Herbs' Ultra Moisturising Herbal Cream and Forest Essentials' Delicate Facial Cleanser.
Sandalwood -
Sandalwood appears in Old School Rituals' Red Sandalwood & Saffron Renewing Mousse, a Khadi Natural sandal and turmeric body wash, and a Forest Essentials body ubtan.
Amla and Bhringraj -
This classic hair care pairing features in Kama Ayurveda's Bringadi oil and Khadi Natural's Amla & Bhringraj Hair Oil, while Just Herbs adds amla to its Anti-Hairfall Shampoo.
Rosemary -
Just Herbs uses rosemary in its Anti-Hairfall Shampoo, Juicy Chemistry pairs it with chilli in its Hair Growth Oil, and Khadi Natural blends it with henna.
Milk and Ghee -
Vilvah builds its range around milk, while Shankara's Gheesutra line uses 100-times-washed A2 ghee.
Tea Tree -
The Body Shop built one of its best-known ranges around tea tree oil, and Khadi Natural pairs it with neem in a face wash.
Rice and Ubtan Blends -
Old School Rituals uses rice in its Arrack of Rice & Bananas Cleansing Nectar and Body Ubtan, while Forest Essentials offers ubtan for face and body.
How to Choose the Best Natural Skin Care Brand in India?
There is no single answer to which brand is best for skin care, since the right pick depends on your concerns, budget and routine. These steps help you narrow down the brands in this list.
Start with Your Skin Concern –
Shortlist two or three brands from the skin concern guide above rather than comparing all ten at once.
Set a Realistic Budget –
Prices vary widely across this list. Khadi Natural stays budget-friendly, Juicy Chemistry, Vilvah and The Body Shop sit in the mid-range, and Forest Essentials, Kama Ayurveda and Shankara are premium.
Verify Certifications and Claims -
Look for proof behind words like "organic" or "clean". SoulTree holds COSMOS Natural and Organic certification, and Juicy Chemistry holds COSMOS Organic, while Kama Ayurveda publishes a clear free-from list. Confirm details on the pack.
Check Routine Coverage -
If you prefer one brand across your whole routine, pick one with a wide range, such as The Body Shop, Khadi Natural or Old School Rituals, which spans 36+ products.
Consider Who Owns the Brand -
If supporting homegrown brands matters to you, Old School Rituals, Juicy Chemistry and Vilvah remain independent, while Forest Essentials, Kama Ayurveda, Just Herbs and SoulTree now sit under larger groups.
Patch Test Before -
Committing to natural does not always mean irritation-free, since essential oils and fragrant botanicals can still trigger reactions. Apply a small amount behind your ear or on your inner arm and wait 24 to 48 hours, and introduce one new product at a time.
Old School Rituals: Natural Skincare Brand in India
Focused on natural beauty care, the collection uses botanical ingredients, herbal extracts and traditional formulations to create skincare, hair care, body care and wellness products designed for everyday routines.
Traditional Beauty Inspiration:
The brand takes inspiration from familiar Indian skincare rituals, reimagining practices such as herbal cleansing, nourishment and self-care for modern lifestyles.
Ingredient Selection:
Old School Rituals uses ingredients rooted in Indian beauty traditions, including herbs, botanical extracts, oils and rice-based ingredients selected for their role in traditional care practices.
Range of Products:
The collection covers multiple personal care categories, including face care, hair care, body care, kids care, wellness products and gifting options.
Care-Focused Solutions:
The products are created around everyday skincare needs such as cleansing, hydration, nourishment and maintaining healthy-looking skin through consistent routines.
Modern Approach to Traditional Care:
Traditional ingredients are combined with contemporary skincare practices to create formulations designed for regular use while keeping familiar beauty rituals relevant today.
Conclusion
Natural skincare brands in India are becoming popular as customers increasingly look for ingredient-focused products and mindful skincare choices. Brands like Khadi Natural, SoulTree, Forest Essentials, Old School Rituals, Kama Ayurveda, The Body Shop, Just Herbs, Juicy Chemistry, Vilvah, and Shankara offer different approaches within the natural skincare category, with products designed for various skin types and concerns. Old School Rituals combines traditional Indian skincare inspiration with modern formulations to create products for everyday beauty routines. Understanding ingredients, product suitability, and brand values can help customers choose skincare products that align with their personal skincare needs.
FAQs
What should I look for in a natural skincare brand?
A reliable natural skincare brand should provide clear ingredient information, transparent formulations, and products made with ingredients suitable for different skin types and concerns.
Are natural skincare brands in India trustworthy?
Many natural skincare brands in India focus on traditional ingredients, ingredient transparency, and ethical formulations. Checking certifications, reviews, and ingredient details can help you choose a suitable brand.
What ingredients do natural skincare brands commonly use?
Natural skincare brands often use botanical ingredients such as neem, turmeric, aloe vera, sandalwood, saffron, rose, amla, and herbal extracts known for their traditional skincare applications.
Are Ayurvedic skincare brands different from natural skincare brands?
Ayurvedic skincare brands are based on traditional Indian wellness practices, while natural skincare brands generally focus on plant-based and naturally derived ingredients. Some brands combine both approaches in their formulations.
How do I choose the right natural skincare brand for my skin type?
Choose a natural skincare brand based on your skin concerns, ingredient preferences, product formulations, and suitability for your skin type. Always review product details before adding them to your routine.
Are natural skincare brands suitable for sensitive skin?
Some natural skincare brands offer gentle formulations suitable for sensitive skin, but it is important to check ingredients and perform a patch test before regular use.
