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How to Apply Face Serum: The Ultimate Skincare Guide

March 27, 2025

Beauty is art passed on through centuries through sacred traditions and rituals. This art is lovingly intertwined with the experience acquired through knowledge of nature's most valuable gifts. There was a ritual of applying enriching oil formulations that nurtured profoundly and resulted in a lasting glow. A ritual where each serum drop is a tender reverberation of history, waking up your skin via centuries-old traditions.

 With this blog, step into Old School Rituals' experience of immersing your skin in the ritual of venerating art—how to apply your face serum—where skincare dissolves into the simplicity of ritualistic care renewal.

How Do You Use Serum Like A True Nature's Gift?

How Do You Use Serum

The application of face serum is an indulgent ritual. In ancient times, the royals considered the practice at the heart of skincare. Its natural formulations incorporate excellent botanicals that lovingly seep into your skin's layers. In ancient India, applying serum came under the Rasayana ritual—the science of rejuvenation.

 In the ritual, the precious skin beneficial herbs and oils such as red sandalwood, vetiver, neem., almond oil and more were revered for their revitalisation properties. Many ancients anointed their skin with a mixture of pastes and oils as a key to ageless and glowing skin.

 Today, while serums care for a luxurious touch, they have lost their true essence among the many steps of skincare routines. However, at Old School Rituals, the natural skincare range, including serum, is thoughtfully inspired by the very golden wisdom of our ancestors, all condensed into golden drops of enrichment for dull and dry skin.

 The question that lingers in the back of my mind is: Was there a specific practice for applying face serum? If so, how to use face serum properly? The practice was a ritual of intention and patience aligned with nature's rhythm. Read below to understand how to apply face serum to honour your skin and spirit.

How To Apply Face Serum: Steps For Ancient-Inspired Ritual Of Rejuvenation

How To Apply Face Serum

 Step 1: Cleansing (The Ritual Of Purification)

Your skin must be ready to receive the benefits of the steps ahead. Begin your day with a cleansing of impurities and dirt. To wash away the negativity, use a soothing, cleanser from Old School Rituals infused with natural ingredients with warm water. Splashing warm water reminds one of ancient spas' healing water, relaxes the pores, and prepares them to soak up the goodness of the serum.

Step 2: Toning (The Awakening)

A botanical toner, such as rose or vetiver water, bridges the gap between cleansing and rejuvenation. Sprayed lightly on the skin, it balances, moistens, and preps the skin for greater absorption of active ingredients.

Step 3: Serum (Rejuvenation)

The heart of this blog is how to use face serum as a sacred act of self-love. Here's a step-by-step rendition of how to apply face serum the ancient way—mindfully and with reverence.

  • Take 2-3 drops of face serum onto your palms. Warm them slightly between your fingers, allowing the heat to activate the beneficial botanicals.

  • As you apply the golden droplets, close your eyes. Inhale deeply, taking the herbal aroma that allows your senses to connect with nature & its skin-loving elements.

  • Press the serum lightly onto your face like a dew drops off the morning earth. Start the application at your forehead and gently move down to the cheeks, ending at the chin.

  • Massage the serum into your layers using the upward stroke, mimicking the delicate movements of an ancient temple dancer lifting and firming your skin naturally.

  • The trick to massaging in relaxing and rejuvenating is to focus on the pressure points such as the temples, forehead, and space between the brows and jawline. This will help release tension, allowing your skin to radiate and relax from within.

Tip: Do not rush the ritual; let it waft your senses.

 Step 4: Sunscreen (Protection)

Generally, the next step is to moisturise your skin. However, since you are indulging in the serum, you can skip sealing in the benefits of your serum with the protective benefits of the SPF-rich sunscreen. The protective layer will cocoon your skin, sealing in long-lasting hydration. This final layer of nourishment will leave your skin supple and soft.

Nighttime Ritual With Moisturiser (Sealing In)

Skincare is most potent under the moon's embrace. As your skin repairs itself at night, let your final act be an offering of self-love. Apply a hydrating, age-defying moisturiser, leave the day's worries, and glide into sleep's embrace with natural ingredients such as renewing saffron, cooling red sandalwood, and more. Use lip balm to take care of your lips and protect them from dark pigmentation.

Alignment With Nature: When & How Do You Use Serum?

When & How Do You Use Serum?

When it comes to serums, you can also use them in your AM or PM rituals. Ancient cultures believed that the effectiveness of the natural face serum can be amplified when it is in harmony with natural cycles. If you incorporate a serum into your morning routine, opt for a lightweight, antioxidant-rich serum to protect against environmental stresses.

 Additionally, you should invest in a deeply nourishing serum during the night. During the full moon, indulge in an extended massage to channel the lunar energy.

FAQs

When should I apply face serum in my skincare routine?

Face serum is best applied after cleansing and toning but before moisturiser or sunscreen to allow deeper absorption into the skin.

How much face serum should I use at one time?

Usually, 2-3 drops are enough to cover the entire face. Using more may not improve results and can feel heavy on the skin.

Can I use face serum daily?

Yes, face serum can be used daily, both in the morning and at night, depending on your skin's needs.

How long should I wait after applying face serum?

Wait for about 30-60 seconds to let the serum absorb fully before applying the next product.

Can I layer multiple serums together?

Yes, but it's best to layer lightweight serums first and avoid mixing too many actives to prevent irritation.

Should you use serum before or after moisturiser?

Face serum should always be applied before moisturiser. Serums are lightweight and designed to absorb deeply into the skin, while moisturisers help seal in hydration and lock the serum's benefits. For best results, apply serum on clean skin, let it absorb for a few seconds, and then follow with a moisturiser or sunscreen.

Can face serum replace other skincare products?

No, serum is a concentrated treatment step and works best when combined with cleansing, toning, and moisturising.

What is the right way to apply face serum for best results?

The right way is to gently press a few drops into your skin using upward motions instead of rubbing harshly.

Can I use face serum around the eyes?

Only if the serum is formulated for that area; otherwise, use a dedicated under-eye product.

How often should I apply face serum at night?

You can apply it every night as part of your nighttime routine to support skin repair and rejuvenation.


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